The Super Bowl 2025 wasn’t just about football—it was a battleground for the most viral commercials of the year. One ad that stole the spotlight came from Ray-Ban and Meta, promoting their new Meta Glasses with the help of Chris Hemsworth, Chris Pratt, and Kris Jenner. But what really set social media on fire? Hemsworth casually eating a banana that looked suspiciously like Maurizio Cattelan’s infamous duct-taped banana artwork, Comedian—a piece that once sold for $120,000.

A Star-Studded, Hilarious Tech Showcase

The ad takes place inside Jenner’s lavish apartment, where Pratt, equipped with the new Ray-Ban Meta Smart Glasses, is testing the AI-powered visual recognition feature. He locks in on a banana duct-taped to the wall, as the glasses instantly identify it as a "modern art piece." Just as Pratt marvels at the technology, Hemsworth—oblivious to the art’s supposed value—casually peels the banana off the wall and takes a bite.

Jenner’s dramatic reaction seals the comedic timing, making for an instant meme-worthy moment.

Meta Glasses: Where Tech Meets Pop Culture

Ray-Ban and Meta’s collaboration aims to bring wearable technology into the mainstream, and what better way to demonstrate it than with A-list celebrities and viral humor? The Meta Glasses, designed for hands-free connectivity, augmented reality (AR), and AI-driven assistance, are at the heart of the ad. However, it’s Hemsworth’s snack choice that truly makes the moment unforgettable.

Social Media Erupts

Following the Super Bowl, Twitter, TikTok, and Instagram were flooded with reactions:

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• “Chris Hemsworth just ate $120K worth of art. Iconic.”
• “That banana was probably NFT-worthy before Thor got hungry.”
• “Chris Pratt geeking out over the glasses while Hemsworth ruins the art is peak comedy.”

A Marketing Win for Meta & Ray-Ban

Super Bowl commercials are all about entertainment, engagement, and going viral, and Ray-Ban Meta nailed it. By mixing Hollywood star power, cutting-edge technology, and pop culture references, they turned a simple tech demo into a must-watch moment.

Whether or not the banana was actually worth six figures, one thing is clear: Ray-Ban Meta Glasses just got a major visibility boost—and Chris Hemsworth just gave Comedian its most memorable encore yet.